Outer Ring MMO is a sci-fi MMORPG (Massively Multiplayer Online Role-Playing Game) with tokenized economy. The universe created within the game is based on the Outer Ring Saga, a novel where 5 species, divided into 4 different factions, fight for control of planets and resources.
Goals: Community growth and public relations.
Initiatives: Public relations focused on influencing media to talk about the project and community growth.
Results: We grew the Brazilian community and the official one on telegram and we went out on several influencers vehicles in Brazil.